E-News – Website Product Pages Makeover

Date: June 13th, 2011 – Author: 2nd String Marketing Group

Carroll Concrete hired us, 2ndstring Marketing, to improve the graphic look, usability, and overall credibility of the product pages on the existing site.  Our goal was to update their brand and website to match the level of service and experience that they provide their customers.
Their down to earth, friendly and knowledgeable sales team is something that sets them apart from the rest.  We made sure that was clearly communicated with their audience through the use of imagery, testimonials and actual product case studies.

Pages Updated:
Redi-Rock: Naturally textured Redi-Rock retaining wall blocks are made from architectural grade precast coredi_rock_pagencrete which creates durable retaining walls that will stand the test of time.  You’ll notice the page reflects a hard stone feel with a vibrant red color that incorporates the brand logo of Redi-Rock. View Redi-Rock products page

Redi-Scapes: What truly sets Redi-Scapes apart is the way Redi-Scapes combines the texture and colors of natural stone with the structural benefits of architectural precast concrete.  The bright green header of this page mixed with a large image of a waterfall gives it a very natural and vibrant fredi_scapes_pageeeling. View Redi-Scapes products page

Rosetta:  What truly sets Rosetta apart in the hardscape industry is the richness of shapes incorporated in each product line. All Rosetta products are inspired by and morosetta_pagedeled after natural stones. The light tan header lends a more conservative and elegant feeling to the overall design of the page. The black, mixed with dark grays and tans, adds to the natural earthiness and showcase of the stone product.  View Rosetta products page

Nudura: Building with NUDURA Insulated Concrete Forms (ICF’s) Integrated Building nudura_pageTechnology allows concrete homes and commercial buildings to be built stronger, more energy efficient, more comfortable and environmentally friendly. The bright aqua accents bring attention to the most important parts of this page; the Nudura brand logo and product color.  View Nudura products page

Sustainable Building Page: Concrete is being recognized for its strong environmental benefits in support of creative and effective sustainable development. When considering the lifetime environmental impact of a building material – extraction, production, construction, operation, demolition and recycling – concretsustainable_pagee is an excellent choice to meet these goals.  A fun informative layout that screams “green building”  View Sustainable Building page

Email Campaigns:
Green Star: Eye-popping creative and attention grabbing content.  View
Pervious Concrete:  Creative design with a powerful message.  View

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